Say hello to the
The caption code
A practical guide to help you stop overthinking captions and finally know what to say — using the photos and projects you already have.
Let’s get real for a second
DOES THIS SOUND FAMILIAR?
Have you ever sat there with a great photo pulled up, knowing you should post… and still had no idea what to say?
You scroll other people’s feeds, wondering how they always seem to know the right words.
You try different prompts, hooks, and formulas, but your captions still feel repetitive, or like they could belong to anyone.
Maybe your following is growing, but it doesn’t feel like it’s turning into real conversations or real interest.
And maybe you’ve already invested in guides or plug and play templates that promised simplicity, but left you feeling more overwhelmed than when you started.
If any of that sounds familiar, I'm glad you're here.
I FELT THE SAME WAY.
What I realized over time — working behind the scenes on real projects, real accounts, and real client content — is that the problem wasn’t effort or creativity. It was the lack of a clear system.
That’s why I created The Caption Code.
Not another list of ideas. Not a trend-based strategy. But a simple, repeatable way to know what story to tell and how to write it — using the work you already have.
here's what i know
You are creative.
You have something meaningful to say.
You already have a point of view.
You just need a clear way to put it into words so that it pulls people in.
It starts with the right visuals, voice, and messaging.
This isn’t about trying to appeal to everyone. It’s about being clear enough that the right people recognize themselves in your work.
Inside this guide, I’ll show you how to uncover the stories already sitting inside your projects, and how to talk about them in a way that feels natural and intentional. Not guessing what might work, not chasing trends, just understanding what lands well, and repeating it with confidence so your content supports your business.
Are you getting excited yet?
Introducing
The Caption Code
A practical guide to helping you talk about your work clearly, so the right people find you — and stick around.
Let’s take a look at what’s inside.
↓
01
One photo. More to say than you think.
Learn how to uncover multiple story angles from a single project so you never feel stuck or repetitive again.
02
A simple framework for knowing what to say.
The 3W Framework that gives you a clear starting point every time — no guessing, no overthinking.
03
Captions that sound like you — on purpose.
Write captions that feel natural, thoughtful, and aligned with your work, instead of forcing hooks or trends that don’t fit.
DID YOU KNOW…
The average person spends over 140 minutes on social media every day.
Your ideal clients are out there
— waiting for you.
I’m not holding back, and I’m not dressing this up to sound bigger than it is.
This guide is designed to walk you through a simple, repeatable way to write captions, step by step, using the work you already have.
Stop staring at photos wondering what to say — and know exactly where to start.
Find multiple story angles inside a single project, so you never feel repetitive.
Write captions that sound natural, thoughtful, and intentional.
Never sit in limbo without caption ideas or creative inspiration.
Use a clear framework to turn ideas into finished captions without overthinking.
Drive engagement from the right followers who need your offering.
Ok, so how do you access?
The Caption Code is priced so you can get it without that
“should I?” feeling. It’s meant to be used, not saved for later.
Print it out. Jot down notes. Keep it nearby for those moments when you’re staring at a photo, knowing there’s a story there, but feeling stuck on how to say it.
This isn’t about more ideas. It’s about removing the confusion so you can write better captions with ease — and let the right people recognize themselves in your work.
$47
Reg. $67
remarks
nicole
This guide finally gave me language for what I’ve always felt but couldn’t articulate. It changed the way I look at my work — and how I talk about it.
michelle
I stopped overthinking captions after this. I know what story I’m telling before I start writing, which makes everything feel clearer and easier.
Kathy
The Caption Code doesn’t tell you what to say — it helps you understand what matters. That shift alone made this worth coming back to again and again.
MEET THE CREATOR — Wendy HIcken
There’s nothing more discouraging than putting time and thought into your content, sharing it, and feeling like it disappears into the void. I know that feeling well.
A few years ago, I launched my social media business assuming that if I showed up consistently, things would eventually click. I posted often. I tried to keep up. I did what everyone said you were supposed to do.
But months went by, and then more time passed, and the effort I was putting into social media wasn’t translating into real interest or meaningful inquiries. I wasn’t lacking ideas — I was just talking about my work in a way that stayed on the surface. That’s when it clicked for me: the issue wasn’t how much I was posting. It was what I was saying.
Once I stopped trying to say everything and started focusing on the right stories — the client context, the decisions behind the work, and the impact it actually had — things began to shift. Conversations felt easier. Responses felt more genuine. And posting stopped feeling like guesswork.
That realization is what eventually became The Caption Code.
WHAT ARE YOU WAITING FOR?
If you’re tired of overthinking captions, this will help.